Flirt (“Flirt”, “we”, “us”, “our”), operated by [LEGAL ENTITY / ABN ____], respects your privacy and is committed to handling your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains what we collect, why, how we use and protect it, and your rights.
Flirt is a curated guide and affiliate of Lovehoney. We are not the retailer — purchases are completed on Lovehoney’s website, so your order and payment information is handled by Lovehoney under their own privacy policy, not ours.
1.Who we are
Flirt operates the website at flirt.com.au, a curated, female-led sexual-wellness boutique that recommends products and links to purchase them via our retail partner, Lovehoney. For any privacy question you can reach us at [email protected].
2.What information we collect
Information you give us directly:
- Your email address, when you join our list, take the quiz, or download/request something.
- The contents of any message you send us by email, WhatsApp or a contact form, and the contact details you send it with.
- Optional preferences you share, such as quiz answers used to suggest a personalised edit.
Information collected automatically when you browse, via cookies and similar technologies:
- Device and usage data — IP address, browser/device type, pages viewed, referring site, and general location.
- Analytics and on-site behaviour, to understand what’s useful and improve the site.
3.How we use your information
- To send you the emails, content or quiz results you asked for.
- To respond to your enquiries and provide support.
- To operate, secure, analyse and improve the website and our edit.
- To send marketing communications where you have consented — which you can withdraw at any time.
- To meet our legal obligations.
We rely on your consent for marketing, and on our legitimate business interests (and the APPs) for operating and improving the site.
4.Affiliate links & Lovehoney
Flirt earns a commission when you buy through our links, at no extra cost to you. To make this work, affiliate links may set a tracking cookie (via our affiliate network, Commission Factory) that attributes a resulting purchase to Flirt. This typically records that a click and sale occurred — not your identity or what you personally bought.
When you click through to Lovehoney, you leave flirt.com.au and any information you provide there (including your order and payment details) is governed by Lovehoney’s own privacy policy, which we encourage you to read. We are not responsible for the privacy practices of Lovehoney or other third-party sites.
5.Cookies & analytics
We use cookies and similar technologies to make the site work, remember your preferences (such as discreet-browsing mode), measure traffic, and support affiliate attribution. Categories include:
- Essential — needed for the site to function.
- Analytics — e.g. [Google Analytics 4], to understand usage.
- Affiliate — to attribute purchases made via our links.
Where required, we’ll ask for your consent to non-essential cookies via a banner, and you can change your choice at any time. You can also manage or block cookies in your browser settings, though some features may not work as well.
6.Email marketing
If you join our list, we use an email platform ([Klaviyo / Omnisend]) to send you our edit, content and the occasional tasteful pick. Every email includes an unsubscribe link, and you can opt out at any time — we’ll action it promptly. We do not share or sell your email address for others’ marketing.
7.Who we share your information with
We do not sell your personal information. We share it only with trusted service providers who help us run Flirt, and only as needed, including:
- Website hosting and infrastructure providers.
- Our email marketing platform.
- Analytics providers.
- Our affiliate network, for purchase attribution.
We may also disclose information where required by law, to protect our rights, or in connection with a business transfer. We require our providers to protect your information consistently with this policy and the APPs.
8.Overseas disclosure
Some of our service providers (for example analytics and email platforms) may store or process data outside Australia, including in the United States and other countries. Where we disclose personal information overseas, we take reasonable steps, consistent with APP 8, to ensure it is handled appropriately.
9.Security & retention
We take reasonable steps to protect your information from misuse, loss and unauthorised access, including appropriate technical and organisational measures. No method of transmission or storage is completely secure, however, and we cannot guarantee absolute security.
We keep personal information only for as long as needed for the purposes described here, or as required by law. If you unsubscribe or ask us to delete your details, we will do so unless we’re required to retain them.
10.Your rights
Under the Privacy Act and APPs, you may:
- Request access to the personal information we hold about you.
- Ask us to correct information that is inaccurate or out of date.
- Unsubscribe from marketing at any time.
- Make a complaint about how we’ve handled your information.
To exercise any of these, email [email protected]. If you’re not satisfied with our response, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
11.Adults only (18+)
Flirt is intended strictly for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with information, please contact us and we will delete it.
12.Changes & how to contact us
We may update this policy from time to time. The “last updated” date at the top reflects the latest version, and material changes will be made clear on this page. Your continued use of the site after an update means you accept the revised policy.
Questions, requests or complaints about privacy? Email [email protected] and a real person will respond.